Free guide for trade business owners

What is one missed call really costing you?

Most callers who reach voicemail do not leave a message. They call the next company. This short guide shows what that call was worth, and helps you put a number on it for your own business in about two minutes.

• What one call is worth

  Service fees, repair tickets and replacements, from national cost data, so you can see what is on the other end of a ring you did not answer.

• Why after hours matters most

  The call that comes in after you close is the most urgent of the day, and whoever answers it first usually keeps the customer.

• What one lost customer adds up to

  The repair, the maintenance, the eventual replacement and the referrals, added up over the years.

• A two-minute worksheet

  Three questions about your own business and one figure at the end: what is calling you each month and reaching voicemail.

For HVAC, plumbing, electrical, roofing and every other trade where the phone rings while you are on a job.